Personal Brand: What the internet says about you
Before you speak, the internet is talking. Recruiters, clients, hiring managers - we all look. Your personal brand is basically your reputation with broadband. LinkedIn: Your digital handshake · Photo: Friendly, professional, current. No festival lighting or cocktails. · Headline: Go beyond job title; show what you do and what you bring. “Quantity Surveyor | Turning numbers into projects that add up.” · About section: Short, human. Avoid emojis and third-person grandeur. · Activity: Engage occasionally. Silence reads “possibly in witness protection.” Google yourself Type your name. Some surprises may lurk. Make sure your digital footprint says ‘someone I’d hire,’ not ‘someone I’d mute.’ Consistency is credibility Your CV, LinkedIn, and other social profiles should tell one story. Titles, tone, and achievements must align. Think outfit: it doesn’t all match, but it should belong together. | | Be findable Recruiters search by keywords. Include job titles, software, and project types relevant to your goals. Think SEO for your career - naturally, not like stuffing hashtags in a tweet. Show some personality You don’t need to be an influencer. Post insights, comment thoughtfully, and show you enjoy your work. Personality makes you memorable. Talk to people Reach out to previous colleagues, old bosses (if you left on good terms), and trusted recruiters - people like helping those they remember positively. Final thought Your digital presence should back up your CV, not contradict it. Be findable, credible, and consistent. When someone Googles you - and they will - you want them to nod, not raise an eyebrow. |